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About Me

Past experiences and Education

March 2020 - Current

Account Executive

• Client servicing role, accurately understanding the needs of clients and effectively communicating them to the project and creative teams

• Managing the execution of projects and costs, ensuring that the campaign is delivered on-time and within budget

• Coordinate various teams within the agency to ensure that campaign objectives are met and that the project performs up to or even over expectations

Sept 2019 - Feb 2020

Business Development Intern

• Assist in pitching for and negotiating deals for artists

• Drafting business contracts for deals between clients and artists

• Assisted in the liaison and execution of artists' engagements and events

April 2019 - Aug 2019

Part-Time Writer

Part-time writer for WAttention Singapore, a Japanese travel magazine that is published in 10 countries. Wrote articles published in their bi-monthly magazine, including client-sponsored content.

January 2018 - May 2018

Intern

• Artiste Management - accompanied artistes to engagements and liaised with clients on their behalf

• Social Media Management - planned and executed weekly social media content on Instagram, Facebook and Youtube. Monitored and reported weekly statistics.

• Video Production - conceptualised and executed viral marketing content on The Michelle Chong Channel, as well as on Michelle Chong's Instagram and Facebook pages.

2016

Freelance Writer

Freelance writer, worked mainly with two clients, Evenot, a web-based company selling beauty products, and Anywhr.co, a company offering unique travel experiences. Wrote beauty articles for Evenot's blog. Conceptualised and created travel-related articles for Anywhr.co's lifestyle page.

August 2015 - May 2019

Bachelor of Communication Studies (Honours)

Nanyang Technological University Wee Kim Wee School of Communication and Information.
Courses completed include:
- Advertising Creativity and Copywriting
- Creative Strategies
- Communication Campaigns
- Evaluating and Producing Campaign Result
- Integrated Marketing Communication
- Writing for Cinema and TV
- Acting and Directing
- London and Film (2017 Summer Exchange at King's College London)

Video Editing

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00:58

Michelle and Pornsak in NY (1)

This was the first non-sponsored content that I got to work on during my internship. It was just some fun footage the artistes filmed while they were in New York and we thought it would be great as social media content. As it was non-sponsored, I had full creative control over what to include in the first edit and I really enjoyed deciding what to include, in terms of both the content and the effects. I am really grateful to Michelle Chong herself, the executive producer who vetted every single thing that went out, for her very kind and generous praise on these simple videos and for letting a mere intern have creative control over this.

00:59

Michelle and Pornsak in NY (2)

The second video I edited as part of their mini 'travel series' was more challenging as I wanted to use other clips that were not in the first one for the video's opening. I wanted to give the audiences more by showcasing more of the fun content that they had captured.

01:31

The Michelle Chong Channel Trailer 2018

This video was my last project before finishing my internship at Left Profile. I started my 6-month internship there in Jan 2018, not knowing a thing about using Premiere Pro to edit videos, and at the end of it, I am proud of everything I learnt, both technical and conceptual. Despite its simplicity, I am proud of this video as a lot of thought went in to choosing the clips. There was endless swapping out of clips while working with my producers and I am very satisfied with every single clip that we chose. Enjoy!

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Design Work

CJ School of Performing Arts Logo

I was engaged to redesign the school's logo as they underwent a revamp in 2018. Every single element included was specially requested by the client, and I envisioned it as a grand yet classy design to match the brand image.

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Design Work

Pro-bono work for Crossings Cafe

Writing Work

Anywhr.co

I was a freelance writer for Anywhr.co, a travel website, and I mainly produced lifestyle articles that were related to travel for them. Here are some of my selected works:

Andrea Yong for Anywhr.co

WAttention Magazine

I write for an English-language travel and lifestyle magazine that introduces Japanese food and culture in Singapore. This includes client-sponsored work and travel articles.

Andrea Yong for WAttention Vol.51 JPN47

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Contact

Singapore

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